Vodafone Machine-to-Machine(M2M)

Erik Brenneis

Erik Brenneis , Director of M2M and CEO of Cobra

ErikBrenneis

Erik joined Vodafone in October 2009. Having held a range of senior management positions with M2M market leaders, he has a wealth of M2M experience. As Director of Vodafone M2M, Erik is fully responsible for driving Vodafone’s M2M growth, business strategy, products and profit and loss at a global level. With the recent acquisition of Cobra, Erik also takes up the role of Cobra CEO with the executive and operational responsibility for both Cobra and Vodafone M2M, and for the successful integration of Cobra in Vodafone.

Since starting at Vodafone, Erik has helped to drive Vodafone’s position in the M2M market. He now leads a team of over 1,000 M2M and Automotive experts and is expanding the team and his responsibilities in-line with the market opportunity. “I joined Vodafone as I believe that it has unique M2M capability. Over the next year we will see a significant growth of M2M in the automotive, consumer electric and utilities industries and we can offer customers more than just M2M networks; we can offer complete end-to-end solutions that allow these businesses to work better,” he says.

Erik held a range of senior management positions within Siemens and Cinterion Wireless Modules. Working as Head of Sales for Siemens Wireless Modules, he developed his awareness of M2M hardware and the industry sector. Prior to this, Erik worked at Landis+Gyr, Switzerland as Vice President of sales, where he grew his knowledge of the utilities industry and enhanced his understanding of energy and power control systems.

Erik holds a master’s degree in electrical engineering from the University of Karlsruhe in Germany and a bachelor’s degree in business studies. In addition to his native German language, Erik is fluent in English and French and busy learning Italian.


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