Imagine going shopping in a Smart City where adverts, personalised to you, appear at the bus stop, telling you about a store around the corner that is selling the item you were looking for, and maybe even offering a discount code. Soon it will be commonplace for display technology to send personalised messages to people who opt in for special promotions. LED signs on the streets that recognise their profile on their mobile phone and help enhance their shopping experiences.
Once shoppers are in the store there are even more smart innovations. The Connected Cabinet will transform retail display cabinets such as freezers into connected, intelligent assets able to report their location, operational status and stock levels in real-time. This allows retailers to be more efficient while ensuring the consumer has access to what they want.
People will also be able to get more accurate information whenever they need it. We are showcasing an Environmental Watch demo developed by our partner Digi which allows real-time tracking and display of temperature, pollution and weather.
Perhaps where Machine-to-Machine has the potential to make the greatest impact in Smart Cities is in improving energy efficiency. Reducing carbon output is high on the agenda for many of the world’s cities. So smart innovations such as remote street light control, a solution that allows engineers to use smartphones to monitor and control street lights, turning them on or off depending in local lighting levels and traffic intensity will soon be widespread. You can see at our stand how Vodafone and Digi are helping provide a street light control solution to their customers.
As part of the GSMA Connected City Vodafone M2M will be doing its part to highlight to importance of energy efficiency with its Energy Data Management solution. We will be measuring energy use of the Vodafone Connected House (Hall 3, 3B2 and 3C2) in real-time, allowing attendees to see how energy efficient measures impact the average home.
All of these Smart City technologies are on display at the Vodafone M2M stand at Mobile World Congress including Connected Cabinet, Smart Street Lighting and digital advertising powered by Vodafone’s unique MachineLink 3G terminal, the first of its generation to combine hardware and software to automatically manage M2M connectivity from the end-user device.
Throughout the week, we will be sharing videos of demos that we are showing through the Vodafone Global Enterprise YouTube channel, within the Machine 2 Machine playlist. Please take a look!