Today, the market has become intensely competitive, with around 100 brands offering navigation devices to consumers. To maintain its market leader position in the face of such intense competition, TomTom remained innovative and developed a services portfolio, including real-time traffic updates to its customers in their vehicles. In order to be able to offer the best consumer experience and a seamless integration of the services with the device, TomTom launched connected devices, requiring it to find a suitable mobile connectivity partner.
No other telecommunications operator has the same footprint to match our operating countries, or is as innovative as Vodafone. We are the leader in our market - but we would not be where we are now without Vodafone.
The TomTom Traffic™ service, operating via Vodafone's network, provides real-time traffic reports and information on the best alternative routes to avoid congestion and delays. “We chose Vodafone because we were looking for a sustainable long-term partnership and a reliable telecommunications provider with networks in the majority of our operating countries,” says van Keulen.