Vodafone Brasil partner market launch

Press Releases 22 November 2013

Vodafone and Datora Telecom, a leading Latin American telecommunications company, today launched Vodafone Brasil to meet the growing customer demand for advanced telecommunications services in Brazil.

Under the Vodafone Partner Market agreement, Vodafone's non-equity partner Datora Telecom will re-brand its mobile arm to Vodafone Brasil with immediate effect. Datora Telecom will also work with Vodafone Group Enterprise to develop and offer machine-to-machine (M2M) products and services to business customers, with unified voice and data mobile communications services and advanced enterprise roaming propositions to follow in 2014.

Vodafone Partner Markets Chief Executive Ravinder Takkar said: “Our new Vodafone Brasil partner market relationship with Datora Telecom will help support the growing number of multinational companies looking to expand in Brazil. Around half of our 1,700 multinational customers already have employees based in the country: a trend which looks set to continue. Firms in sectors as diverse as automotive, security, utilities, medical and finance are looking to adopt M2M and unified communications products and services to enhance productivity, and we are pleased to work with Datora Telecom to offer these transformative technologies in one of the world's major emerging economies."

Datora Telecom was the first Mobile Virtual Network Enabler in Brazil. The company's expertise in providing M2M connections across the country is a key factor underpinning the Vodafone partner market relationship. In 2012, Datora Telecom established a dedicated M2M unit and has now installed more than 230,000 M2M connections on behalf of corporate customers.

For further information:

Vodafone Group
Media Relations
Tel: +44 1635 664444

Notes to editor:

About Vodafone

Vodafone is one of the world's largest telecommunications companies with approximately 411 million customers in its controlled and jointly controlled markets as of 30 September 2013. Vodafone has equity interests in telecommunications operations in nearly 30 countries and around 50 partner networks worldwide. For more information, please visit: www.vodafone.com.

About Vodafone Machine-to-Machine (M2M) communications

Vodafone Machine-to-Machine (M2M) connects previously isolated machines or devices to the internet, delivering new functionality and enhanced services without the need for human intervention. Supported by over 20 years’ experience and 250 dedicated staff, Vodafone’s global M2M platform makes it easy for global businesses to centrally manage M2M deployments across multiple territories, with greater control and at a lower cost than previously possible.

Follow us on Twitter: @vodafone_m2m

About Datora Telecom

Datora Telecom is a Brazilian multinational Telecom company,that focuses on innovative voice and data solutions for carriers in the country and worldwide, corporate market, end-consumers and Brazilians who are abroad.

In 2011, Datora Telecom launched the first Brazil’s MVNO, Porto Seguro Conecta, a mobile virtual network operator developed together with the country's largest insurer, Porto Seguro. And, in 2012, the company launched the second MVNO in the country: Datora Mobile, totally focused on the M2M market.

Moreover, Datora Telecom also offers transportation and outsourcing services and is a leader in wholesale termination services to international carriers in Brazil, with a market share of 35% and more than 280 customers.

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