Connectivity is no longer just considered to be an added luxury for consumers – it has become a requirement as consumers become more demanding in the services they expect. Therefore a new generation of intelligent consumer devices, such as eReaders, cameras and health monitors, connected wirelessly to the internet are becoming part of everyday life.

These connected consumer products are helping to make the lives of consumers easier, more productive and more affordable.

As such the consumer goods industry is under continuous pressure to develop new and innovative products and services to increase revenue and satisfaction as well as to increase operational efficiency through cost reduction and process improvement.